Neenah Paper is recognized as a world-class manufacturer of premium writing, text, cover, specialty and private watermark papers.

The objective of this project was twofold - to promote Neenah Paper and highlight its capabilities in utilizing special effects such as die cuts, foiling, and spot lamination, while also incorporating the iconic techniques and patterns of renowned artist Yayoi Kusama.

The intention was to seamlessly merge these two identities by leveraging a print medium in direct mail, providing an opportunity for cross-promotion and creating a visually striking experience for recipients.